sea pearl of Nanjing Yun Zhou Shuli Biotechnology Co., Ltd.,
clear product positioning more focused product development
product positioning accuracy is the key to win the market, product positioning, Jing Run the pearl in the high-end luxury pearl jewelry market positioning, the main surface to have some spending power of domestic consumers; pearl cosmetics, health products pearl in the high-end market positioning, target consumer is a certain quality of life the pursuit of the public.
It is understood, pearl cosmetics, pearls because consumer demand for health products as the main push in recent Jingrun pearl products, including natural family pearls, pearl series of eco-living, Pearl peptide series, pearl water element series, perfect match series pearl, pearl Kampo series,mac makeup, pearl Toshihaya series of seven series of men more than 100 single items. In addition, lip care products with pearls and pearl pearl powder health food series two series of 13 single items.
Dr. Zhou Shuli said: Product development is characterized by the most important products are the core of pearls as raw materials, the application of advanced technology to extract natural pearl essence,vibram 5 fingers, moderate moisture, less stimulating effect on the skin, is natural, green cosmetics. Fine particles of nano pearl powder which can easily be absorbed by the body, nano pearl powder technology has obtained national patent technology; Pearl safflower capsule, Jing Yun capsule, Jing Run calcium capsules functional health products have reached the national health care management standards and so on. its market awareness has been rising, Jing Run pearl
plus soothing pearl treasure for beauty since ancient times, Egypt four thousand years ago, the lady to tone pearl powder brush with milk, moisturize the skin. Pearl beauty of our country with a very long history, Tu foot, to the skin against the group of people,mac brushes, can turn to the dark side, so shiny white. Pearl for beauty and health effects as part of the culture pearls, so far from the ancient heritage and has been confirmed by modern science, in addition to women currently 18-45 years old, 80% know or understand the pearl in beauty care, etc. effect.
Jingrun Pearl is on this basis, and actively take action to win consumer recognition. According to Dr. Zhou Shuli said the reason for the success of Beijing Run-pearl is largely in its emphasis on the consumer, will win consumer recognition of the important position into the corporate strategy.
first, extensive experience activities. Dr. Zhou Shuli said: Second, the faiths. Run pearl market in Beijing has been a business philosophy - who, eliminating the intermediate links. Dr. Zhou Shuli said: price, to buy a significant effect, excellent quality products. institutions to obtain consumer information, and more value to communicate directly with consumers.
Jingrun Pearl is how you understand what information consumers? According to Zhou Shuli, chairman of introduction, in access to consumer information, the Beijing-run pearl mainly in two ways. First,mac makeup wholesale, run through the Beijing national market and improve self-pearl market in Haikou, Sanya, Shenzhen, Beijing, Nanjing, Wuhan, Shenyang, Chengdu, Changchun, Harbin and other cities, Beijing Run pearls in many department stores carry the consumer self- survey, distance to communicate with consumers directly for their views on Beijing Run Pearl brand. Second, the Beijing-run pearl currently in the country a sound sales network, many partners, Jing Run 23 pearls through the National Office to serve these partners, but also through the Office of the partners, end-market consumer market research to get consumers Jingrun Pearl firsthand.
through these surveys, Beijing Run pearl master the market, consumers really think of the brand, it is these accurate and detailed consumer information, pearls have always been able to grasp the Beijing Run laws of the market and provide consumers the best products and services.
Jing Run pearls at an average annual growth rate of 50% confirms its success. Customer is God, this is all achieved successful business to pursue the truth, and the success of Beijing Run Pearl once again proved the truth of the authority.
