of supplies not only in the first-tier cities like clean sweep swept by foreign brands, even the second and third tier cities multinational cosmetic giants have begun to implement channel sink strategy because they see the relevant policies of China in recent years been introduced support the development of rural urbanization, rapid increase in urbanization, which will give the cosmetics industry has brought more opportunities for development.
the face of foreign brands lose ground, but local brands have fallen, almost annihilated, it seems only parry the force, there is no power to fight back. December 6, 2010, the world's largest perfume maker Coty Inc., the fifth largest cosmetics company,mac makeup, with local brands Ding announced share purchase agreement reached between the parties. Absolute control by foreign investors from Ding, an independent brand from becoming an international brand This is the little nurse, Tai Po, the domestic industry of another day of fall. Acquired by foreign investors on China's domestic brand have been
the face of national brand steadily retreat, Li Dou laments the He said that the decline of national brands and brand diversity, the loss of daily chemical industry in China will have some impact. In a recent Internet survey, the National have complained that construction, can not put a piece of cake handed it over.
Li Bai and the King resolutely refused to be acquired, during the Asian Games in Guangzhou, King provided to the Asian Games athletes to use the products, but also sunscreen, toothpaste, toothbrushes and many other products. Li Bai, Goff acquisition, Blue Sky Six Bristol, Olive shampoo mark, the pattern of their big day has gradually taken shape, the introduction of products cover washing powder, shampoo, skin care and other areas.
Following the launch of Yunnanbaiyao (000,538, stock it) toothpaste, the Yunnanbaiyao has launched a high-end shampoo Yang Yuanqing Baiyao toothpaste products and sales channels in the swing,vibram 5 fingers, follow-up also will be introduced bath series, and other personal care products, which means that the area of Yunnanbaiyao in Japan will further expand its scope.
Investment Advisor in the chemical industry researcher Yi-Chi Chang noted that many pharmaceutical companies in recent years, China has launched a daily chemical products, is one of Yunnanbaiyao, in addition to Tong Ren Tang (600,085, stock it) , Pien Tze Huang (600,mac brushes,436, stock it), Ma Ying-long (600,993, stock it), Guangzhou Jing Xiu Tang, Dianhong medicine and other enterprises.
specialist at Tan Snow said that to adapt to the changing channels of two different local brands showing the path of development. One more depth to penetrate down; the second is the traditional start to the city center and super channel reverse osmosis.
current annual sales of cosmetic products in China is about 2,000 billion yuan, the annual growth rate of 20% -30%. And has been involved in the field of pharmaceutical companies on the development of more optimistic, according to the relevant data show that in 2010,mac makeup wholesale, Ma Ying-long sales exceeded Eight Eye 1000 million; and Yunnanbaiyao toothpaste sales in 2010 of tax revenue up 1.2 billion. Therefore, a huge market space and high profits has attracted many pharmaceutical companies to enter. Investment Advisor in the release of , it shares) Pharmaceutical launched maternal skin repair products; Wanglaoji acne gel product launch; and Guangzhou Jing Xiu Tang Pharmaceutical also actively expand the drug store business and so on.
to break the monopoly of foreign brands, the world situation, not difficult to see King, Wang Ji and other local brands under a lot of really hard work studying the market, invariably in the winding at the fancy of the Materia Medica from the affordable to the European Poetry Man, from the Run to Beijing Herborist pearls, look everywhere. In fact, the rise of Kampo herbal medicine is not groundless, and its support behind the brand is made of high quality, cost-effective, and the rise of the Chinese economy, the world brought about by the advancement of national self-confidence, pride and enhanced. Which, once the market with Chinese characteristics, recognized by consumers, then multinational companies rely on their own strength, to enter the Chinese market early, operational techniques mature brand formed by the myth will be dashed.
