Shiseido on March 18, 2010 held in Shanghai, Shiseido Co., Ltd. Mr. Tian Xinzao the day before the president attended the meeting and made a speech before the field director in his speech referred to Also President of the Association of Chinese hair and beauty Miss Yan Xiuzhen, Shanghai Hair and Beauty Association Mr. Li Jiaxin also attended the conference. At the same time, the day conference,mac brushes, belongs to Blanchette also launch a grand scene hair show performances. The conference brought together 150 Chinese and foreign media to witness this important moment.
starting from March 2010, This business includes the Shiseido in Asia, Oceania has sold
to the end of 2010, the two brands plan into two major cities of Beijing and Shanghai about 700 hair salon, and plans to expand to 25 by 2012 the city and its surrounding areas.
Shiseido cosmetics business in China, following after the second pillar In 1983, Shiseido to the Beijing Bureau of Light Industry to provide technical support to the implementation of the in situ production. Since then, the Chinese women Shiseido make-up brought a new awareness of, and the beauty of Chinese women have made great contributions.
Shiseido in China to enable women to pursue a more comprehensive U.S., the scope of the study is not confined to skin care and makeup, but also extend to personal care and hair styling design, so the second after following the cosmetics industry Large pillar
on Shiseido high-end cosmetics company Shiseido the image of the original while expanding sales routes to China, the birthplace of the hair salon hair trends as the main sales target to expand the market.
On this basis, Shiseido opened a special center to develop aesthetic salon technicians. Let hair haircut studied the theory and need to master basic techniques to learn,vibram 5 fingers, has been to every guest's hair on the image of the proposals have a strong ability, education and training their customers to be Shiseido's unique technology to constitute a training course.
the same time, this facility was in November 2009 in Shanghai and Beijing,blackhawks jerseys, and plans to gradually expand in other areas in turn.
professional beauty salons on the cause of Shiseido (Japan and other countries)
2008 年 4 months to March 2009, the Total turnover for the period accounted for 7% of overall sales Shiseido (Japan 3.6%, Japan 12.7% overseas), become the cosmetics industry after another pillar of business.
Now, 100% funded as a subsidiary of Shiseido Co., Ltd.
the other hand, overseas in Japan, in 1986 acquired the well-known brand of French senior professional beauty salons In 2000, they acquired a dual therapy with high-level French fragrance brand salon SPA In addition, Sharon, as the world's largest market, North America, Shiseido 1988, the acquisition of a U.S. perm the top brand
in Asia and Oceania region,
2001 years, as a joint venture company hair products
Shiseido entered China related brand of professional salon business
SHISEIDO PROFESSIONAL Shiseido Professional Hair
Research done by hair-date knowledge and the development of professional hair products brand. Equipped with the brand shampoo, conditioner and other hair products and hair stylist for specific dye, perm agent production line of styling products. In particular, The latest release in the Tokyo fashion trends in hair, Asia, Oceania as the center, including Japan, the ten countries and regions, customers and technical staff are all salon perm agent this section to be highly acclaimed.
JOICO Jiake
. Used in the product more exclusive patented This component contains the appropriate unit of protein molecular weight (MWS150-2500), necessary for the hair contains 19 amino acids,mac makeup, can provide a variety of hair system repair is possible to achieve healthy hair. Currently in the world about 60 countries and regions are sold.
Shiseido the development process of China
1981 sales began in Japan in Beijing imported cosmetics
1983 Beijing signed the first year and production technical collaboration agreement
1991 the joint venture company Shiseido Liyuan Cosmetics Co., Ltd. was established
1993 factory in Beijing completed
1994 China's Private Products p> 2003 年 funded 100% subsidiary of Shiseido Shiseido (China) Investment Co., Ltd. in Shanghai, co-ordinate business in China
2004 年 Shiseido cosmetics store business start
Shiseido cosmetics store in 2006 exclusive brand responsibility pharmacy sales channels for the new brand
